Artisan Eyewear needs a new logo…

Project Overview and Context

Brief Introduction

Artisan Eyewear is an optical boutique on the border of Vermont and New Hampshire. It was founded in late 2018 and carries exclusively independent and designer-owned brands not sold in average eye wear shops. Customers value the excellent frame selection and above-average customer service, and appreciate the reasonable prices. Artisan Eyewear does not provide medical care or eye exams. You can read their Google reviews here.

Artisan Eyewear has had two logos in seven years. The purpose of this project is to rebrand ahead of ordering new printed materials. The owner enjoys and appreciates stationery and design.

Logo 2022-Present

Logo 2018-2022

Goals and Objectives

What needs to be achieved?

The business requires a set of logo layout variations covering circle, rectangle, and square formats. The logo suite should be no more than 3 colors, no gradient, and no/minimal black or white. The logo should include a hand drawn character(s): animal or inanimate object preferred over human. There should also be some illustrative aspect in addition to the character.

Brand Personality

The logo will be vintage in appearance, as opposed to vintage-inspired. The messaging is:

- - - this is a creative company
    - they have customer service values you’d find from ‘grandma’s good old days‘
    - design and attention to detail matters

The designs will reflect that the business is proud of their honest pricing, genuine relationships between client and optician, and care for details. The first two can be achieved via the design itself using a hand-drawn look, and they intend to show attention to detail by expanding branded materials for a uniform experience.

If you or someone you know would be a good fit as designer, please email us!!

Client Samples : Fonts, Tone, Style

A minimalistic or smaller version of the logo to be positioned in a tight space such as the telephone, or a character illustration surrounding text such as the “Wright’s 5¢ & 10¢ Store”

While the business doesn’t want to feature the building in the design, this is an example of a hand-drawn, throwback, memorable design.

This is a great example of the variety of shapes the business is looking for, with colorways and alternative lettering.

This is a close approximation of a ‘full logo’ the business would like in terms of proportions, graphics size/quality, etc.

This is clearly not made on a computer, and that’s the aesthetic the business wants.

The owner doesn’t want a caricature of herself, but also wants to make it clear the business is woman-owned, so a human figure would need to walk that line.